Pathana · Operations Systems Consultancy

Rebuild your operations with automation, not more headcount.

Pathana is the mechanic under the hood of your business. We build the operational plumbing that makes your business run like it was built to, not like it barely holds together. All inside the tools you already use. No rip-and-replace. No new hires to manage.

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15+ yrsbuilding operations systems, from Qualcomm and Nasdaq to founder-run firms
Top 1%Expert-Vetted consultant on Upwork
3+ yrslongest active client relationship, and counting
7 platformsproficient and building daily: Monday.com, Make.com, Asana, ClickUp, Zapier, HubSpot, QuickBooks
Before we talk about the fix

You feel this before you can name it.

Revenue is up but your team is buried. Every meeting starts with reconciling the same numbers from different tools. You are staring at another job req because you do not know what else to do. That is the pattern. It is not a hiring problem. It is an operations problem, and it does not fix itself.

What We Fix

Where does your operation leak time?

Most small and mid-sized businesses aren't short on talent or effort. They're carrying process debt: intake handled from memory, data scattered across disconnected tools, follow-up that depends on whoever's least busy. Pathana maps those leaks and builds the fix. The platform is chosen for your problem, never the other way around.

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01

Intake & workflow systems

One front door for every request, order, or lead, routed to the right person with nothing living in someone's inbox. Built for how your team actually works, not how a template says it should.

Monday.comAsanaClickUp
02

Automation pipelines

The copy-paste work (data entry, routing, reporting, follow-up) handled reliably by machines instead of evenings and weekends. Your team keeps the judgment calls; the pipeline keeps the busywork.

Make.comZapier
03

CRM & data architecture

Customer and pipeline data consolidated into one system of record, so forecasting, handoffs, and reporting stop depending on which spreadsheet is open.

HubSpotMonday.comQuickBooks
04

RFP & grant response systems

A listener that watches state and federal postings for opportunities that fit your business, and an automated drafting pipeline that turns each one into a submission-ready proposal, before the deadline pressure starts.

Opportunity monitoringProposal automation
05

SOPs & the AI-ready process layer

AI tools only pay off when the process around them is solid. We document how work actually gets done, so your team, and any AI you adopt, can run the system without things falling through the cracks.

Standard operating proceduresProcess documentation
Systems Built

Built inside real businesses. Still running.

A mix of Pathana engagements and prior in-house work. Industries named, clients kept private. The named testimonials elsewhere on this page are real and attributable.

Government / Regulated · Systems

Public-private partnership platform

Built the backend systems powering a platform that connects a U.S. Navy industrial program with private investors, from first build through public launch, as head of systems and integration.

2.5 yrsengagement
Multi-workspacedev → test → prod
Launchedpublicly
Construction · Automation

Regional construction firm

Monday.com architecture and Make.com automation across a client relationship running more than three years: intake, follow-up, quoting, and invoicing tied to hours planned vs. actual.

3+ yrsand counting
4 pipelinesintake · follow-up · quoting · invoicing
Healthcare · RFP & Grants

Pharmacies & private hospitals, Vermont

Built the system that listens for state funding opportunities and auto-drafts grant and RFP responses: monitoring, qualification, and submission-ready proposals. Its submissions have won multiple state grant awards.

27 / 11opportunities monitored / submitted
8-figuregrant volume across 3 clients
End-to-endlisten → draft → submit
Financial Services · Data

Investment management firm

Consolidated scattered data sources into a single Monday.com system of record: client intake and follow-up, stock and news tracking, and a daily TLDR built for specific investor stacks.

2+ yrsengagement
4 systemsintake · follow-up · tracking · daily TLDR
Program & Operations Reporting

Weekly executive newsletter, from noise to signal

The CEO and President were losing hours a week to cluttered Slack channels and unstructured department emails. We built one intake address for department heads, wired Make.com to parse every submission into a five-wins-and-five-roadblocks format, and produced a single weekly digest that surfaced the top three items the CEO had to act on that week.

2 yrsengagement
5 departmentsone intake email
3 CEO prioritiesper weekly digest
Real Estate Development · Automation & Reporting

Permit approval expediter, one workspace per development

Permit approval, not construction, is the real bottleneck in land development. We built a scraper that pulls requirements from city meeting minutes, auto-populates the schedule in a workspace per development, surfaces qualified small-business contractors per jurisdiction, and rolls ROI into one leadership view. Outlook integration keeps every city-official touchpoint in one place.

2+ yrsand counting
40% fewercontractor meetings
14% shorterpermit approval
Is this you?

Pathana is a fit if you feel any of these.

The pattern is more visible than the diagnosis. If more than one of these lands, we should talk.

01

Your revenue is up, but your team is more stressed, not less

The output is growing. The margin is not. People are working longer to hold the shape of the business, and nobody can say exactly where the extra hours are going.

02

You are about to post a job req because the work is stacking up

You are not sure the new hire will fix it, but you are out of other ideas. Every previous hire got absorbed and the backlog kept growing.

03

You have said "we should automate that" more than five times this month

It is still on the list. Nobody on the team has a spare afternoon to build it. Meanwhile the manual version costs a person a day a week.

04

Every new hire's onboarding takes six weeks

Because most of the process lives in someone's head. When that person is out, work slows down or breaks. When they leave, it stops for a month.

05

You want a system your team owns, not a consultant who becomes a permanent line item

You want the build to end. You want documentation your team can actually run. You do not want to be locked into a retainer for something that should be self-serve inside your own tools.

Client Voices

Trusted by clients & founders.

Results that speak for themselves.

Thelma is the best there is when it comes to automation and Monday.com consulting. She has helped me over the course of 3+ years and I would highly recommend her.

Levi OstfeldABI Construction

Thelma is simply the best that there is! She played a critical role for my team over the past two years of working together closely to build an innovative platform. Her elite knowledge of business operations and technical considerations allowed us to move very quickly in building our platform from scratch. Thelma is a quick learner and eager to advance her understanding and her skill set in order to support the contract work. On top of all this she is a spectacular person to work with.

Landon Johnsonmonday.com CRM + PM · 2 yrs, 1,809 hrs

Thelma is easy and professional to work with. She's great at listening to your current processes and helping you build systems that will support your needs and even recognize needs you didn't know you had. We plan to work with her again in the future.

Alexander PaziotopoulosWorkflow implementation · Pazio Institute

We needed help customizing Monday.com to our company's needs. Thelma was instrumental in helping us to create the proper flow needed and she did an amazing job in helping us. Her responsiveness and attention to detail are at the highest level.

Amanda GastOasis · San Diego · Monday.com Enterprise (HIPAA)

Thelma has helped me build out Monday.com to achieve an extremely well organized and functioning construction company. Her skill sets have helped us streamline many procedures with automations and functions. I HIGHLY recommend Thelma for tech support, Monday.com, Zapier and other platforms.

Jake SpriggsScopesc · Monday.com + Zapier

Thelma was great, we were in need of some automations to track finished projects in Monday.com and she was able to expertly setup Make.com automations using webhooks. Something that would have taken me twice as long. And like all things, maintenance was needed and she was always available to troubleshoot within about 24hrs. Really happy with this experience!

Video production studioMonday.com + Make.com + Frame.io · Upwork
6 client voices · swipe or scroll →
About

Who's behind Pathana?

Thelma Cardozo, Founder of Pathana

Pathana is led by Thelma Cardozo, an automation and AI consultant who builds the systems that scale operations: Monday.com architecture, Make.com pipelines, and CRM systems for small and mid-sized businesses.

She spent 15+ years building those systems inside large companies (Nasdaq, Qualcomm, Cetera Financial Group) before founding Pathana to bring the same discipline to smaller teams.

Clients who hire her once keep working with her, one for more than three years and counting. Book a call and you're talking directly to the person who does the work.

Systems & Integration Principal, Nasdaq Program Management, Qualcomm Technology Operations, Cetera Financial Group Expert-Vetted, Upwork (Top 1%)
Thelma CardozoFounder & CEO, Pathana · LinkedIn
FAQ

Frequently Asked Questions

What does Pathana do?

Pathana is a fractional operator and AI systems consultancy. We embed with small and mid-sized businesses to build the operations systems, automation pipelines, and SOPs that let you scale output without scaling payroll.

Which tools and platforms do you work with?

We're proficient and build daily in Monday.com, Make.com, Asana, ClickUp, Zapier, HubSpot, and QuickBooks, and we work inside the tools you already use wherever possible, rather than forcing a rip-and-replace. The gap determines the tool, not the other way around.

Do you work with companies in regulated industries?

Yes. We build automations and SOPs for regulated environments such as legal and financial services, where accuracy and careful handling of sensitive information matter. We focus on the process and documentation that keep those systems reliable and auditable.

How do you price your work?

Engagements are scoped as fixed-scope projects or ongoing retainers, depending on complexity. Book a call and we'll scope to your situation.

How is hiring Pathana different from hiring a full-time operations person?

Instead of adding a salaried hire (plus recruiting, onboarding, and overhead) you get a senior operator who builds systems that keep working after the engagement ends. The goal is to rebuild with automation, not headcount.

Can you automate our manual, repetitive workflows?

Yes. It's the most common reason clients come to us. We map where time leaks out of your operation (intake, data entry, routing, reporting, follow-up) and build automation that handles it reliably.

We've cut staff or we're short-handed. Can automation fill the gap?

Often, yes. Many engagements start exactly here: a team smaller than the work requires. We identify which gaps are best closed with automation and SOPs, and which still genuinely need a person.

What does getting started look like?

We use a crawl-walk-run approach: we meet you at your current state, fix the highest-leverage thing first, and build in stages so every phase delivers something you can use.

Do you work remotely, and with businesses in the Northeast?

Yes. Pathana works remotely with businesses across the U.S., with a focus on the Northeast. Engagements run over video and shared project boards, so location is rarely a constraint.

What will we actually have at the end?

A working system you own, not a slide deck. Depending on the engagement, that's automation pipelines running in your tools, systems handling defined tasks, and operations processes documented so your team can run them. We define success measures with you up front.

Start with the leak, not the tool.

One call. We'll walk your operation, name the gap that's costing you the most, and tell you honestly whether it needs automation, an SOP, or neither.

Book a call